Welcome to the contactless business event!

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2015 Program Committee
Eminent contactless experts and market leaders select the presentations in tune with the industry needs.
View the PC members

SMART CONTACTLESS WORLD gathers the innovators in proximity services based on ANY proximity technologies: NFC, HCE, BLE/Beacons, Cloud, QR Code, LBS, etc.

Now in its 5th edition, the conference explores contactless innovation not as a technology but as a disruptive way to shop, spend money, check in, travel, visit, connect, play... After so many years of market expectation, this edition promises to be very exciting! 2015 hot topics

NEW! The co-located SMART INNOVATION SHOW provides the attendees an extensive set of learning, networking and business development opportunities around the exhibition. Learn on its dedicated website.

What's in for 2015?
3-DAY CONFERENCE (Sept. 15-17)
Smart Contactless World will gather on stage 90 business leaders and experts in mobile/contactless sharing their deployments experience, unveiling the latest innovations, debating ecosystem challenges, pointing new business opportunities, etc.
Some key features:
- Packed agenda of 12+ focus tracks along two parallel tracks
- Quality contents thanks to a Call for papers process led by the Program Committee
- Strong case study focus: lessons from around the world presented by the industry verticals customers
- Independence and openness: all technologies, models, ecosystems advancing contactless business
- A lot more than just a conference presentations thanks to the Smart innovation Show: workshops, hands-on (2014: first "beacon-enabled" event…), labs visits, demos as well as multiple social events, networking tool…
- Special Day dedicated to Smart Cities

SMART INNOVATION SHOW (Sept. 15-17):
• Discover • Understand • Meet • Participate in Digital Transformation
The conference delegate pass includes full access to the Smart innovation Show.
For more details visit the website:

Closely integrated to the conference, this new innovation hub dedicated to digital transformation adds multiple learning, networking and business development opportunities:
- A 50-booth international exhibition featuring numerous live demos
- Enriched live experiences of contactless on-site and downtown
Business meetings to efficiently connect suppliers and contractors, innovators and R&D
- Workshops and tutorials to update knowledge and get support from Industry leaders
- Investment Forum Day:  40 innovators to pitch their project in front of VC, incubators, local partners...
- World Smart Week Awards: spotlight on the best applications  in contactless and other connected technologies.

PRIVILEGED LOCATION (Sept. 15-17)

Located in the old Port of Marseille, the France's second largest city, the Pharo Palace has proven both attractive and convenient while offering impressive views.
► More:  Travel & Venue

Learn more about:
NETWORKING OPPORTUNITIES
within World Smart Week

In addition to the 500+ conference delegates, meet the professionals attending the Smart Innovation Show and the attendees of the 3 co-located conferences dedicated to M2M/IoT, e-ID and digital security:
• M2M Innovation World -  Driving growth through M2M/IoT services
• World e-ID & Cybersecurity  - Identity & Protection Services for Government, Mobility and Enterprise
• Connect Security World - Technologies for Trusted Mobility & Transactions
► 
Learn more about World Smart Week

2015 Hot Topics
Contactless Industry News
Apple Pay lessons & future of proximity payment
2015 will be a crucial year in the m-payment arena: as the Apple Pay wave continues to swell in the US with more major retailers supporting it, it will be soon coming in Europe, Middle East, India, Africa. Its positive impact is visible on other m-payment stakeholders not to mention new payment solutions to be launched. September will be timely for the first lessons! Security will be definitely on the agenda with the debates on embedded vs. Cloud-based SE, HCE and tokenization ins and outs, etc.

Retail: reinventing the shopper experience
Along with m-payment comes a wealth of innovative shopping applications: point-of-sale information, coupons, in-store promotions, customer loyalty programs... Through concrete use cases and insights: How to unify physical & online commerce? How to leverage multi-brand loyalty?  How can retailers be sure to pick the right offering for their business? What are the technologies that will truly change the shopping experience? How to accelerate the go-to-market and encourage adoption?...

Proximity Marketing: engaging the connected customer
Contactless allows brands to connect with their customers instantly. With the integration of analytics, marketers also collect consumer insights and behaviour for the improvement of future campaigns. Beacons and BLE are also hailed as the ultimate 1:1 marketing tool but few Retailers and Advertisers make the most of it. What are the truly innovative applications and their consumer acceptance? How to boost adoption? The question of the ROI will be raised!

IoT: how the Connected Life looks like?
From connected homes to smart cities, from wearables to transportation, the proximity technologies and services are converging into the global Internet of Things. All the non-payment proximity services and technologies will also be on the agenda: What to expect from them? How to boost customer's adoption?
And also:
- Contactless Ticketing: how public transport show the road ahead
- Secure Element: embedded vs. cloud-based, tokenization ins and outs...

Full list of 2015 topics in the Call for Speakers

2014 Edition (NFC World Congress):
2014 conference figures:
500 participants
90 speakers
17 thematic sessions
2.5 days of conference & exhibition
1480 World Smart Week participants
Missed 2014 conference? Get the slides!
70+ presentations by contactless market leaders
2014 proceedings
"Full speed ahead for proximity payment & services"

After years of expectation, the "mobile proximity services" stakeholders shared enthusiasm at the 2014 edition. Driven by m-payment, NFC appeared on the right track for real mass adoption along with other proximity technologies.

Galvanised by the just announced Apple's NFC payment system, 500 attendees learned, exchanged, discovered, and networked for 2.5 days at the conference, at the exhibition and other side events

Beyond clearing the future of m-payment & m-wallets, 90 speakers, keynotes and panellists showed the time is right for proximity marketing, advertising, ticketing and finally for the Internet of Things. This whatever the underlying technology: NFC, Beacons/BLE, HCE/Cloud-based, QR Code...

In the framework of World Smart Week, the attendees could hear and meet the IT professionals participating in the three co-located conferences tackling M2M, e-ID and digital security. All in all, World Smart Week has gathered 1480 participants, aiming altogether at bringing an "easier trusted mobile life".

2014 speakers and keynotes included:
Relive the conference on World Smart Week.TV

80 free videos shot at the four conferences Take a tour!
Patrick Gauthier
General Manager, Emerging Retail Services
Chris Kangas
Head of Contactless Payments for Europe
Jeremy Nicholds
Executive Director for Mobile
Koichi Tagawa
Chairman
François-Xavier Godron
Director NFC Program
Alberto Pérez Lafuente
Director of Innovation Strategy & Management
Olivier Tessier
Project Director, Digital Commerce Programme
Frédéric Vasnier Executive Vice President Embedded Software & Products
Nicolas Generali
Smart Ticketing Expert
Thierry Gadou
CEO
Michel-Ange Camhi
Senior Business Developer
Celia Macaluso
Head of Innovation,
Murat Erim
Head of corporate business solutions
Andre Perchthaler
Global Product Marketing Manager
Susanne Molkentin-Lacuve
Head of Marketing of the Solutions Business Unit
See the 2014
list of speakers
Manfred Bammer
Head of Business Unit
Duncan Bees
Chief Technology and Business Officer
Anne Monié
VP Sales EMEA
 
2014 Agenda Overview
DAY 1 – Monday Sept. 22 Afternoon
PLENARY OPENING
Future of proximity payment: Cloud-based?
Impact of HCE for the m-payment ecosystem
Boosting consumers & merchants adoption at the PoS
 
m-Payment & m-Wallet 1/2 World Status of Deployments
Welcome Cocktail at the City Hall of Marseille
 
DAY 2 – Tuesday Sept. 23
m-Payment & m-Wallet 2/2
Toward Omni-Channel Retailing
HCE: the Game-Changer?
 
Contactless & m-Payment Security:
SE-based or Not?
Proximity Marketing with Beacons
GALA EVENING
 
DAY 3 – Wednesday Sept. 24
 
CONNECTED LIFE DAY
(jointly with M2M Innovation World Congress)
  Plenary Opening
NFC Forum Workshop Cars & Intelligent Transport Systems Smart Cities
 
NFC for Access & ID Public Transport
& Ticketing
Retail & Commerce
Innovation & innovators Wearables
& Connected Objects
See the 2014 program

NFC World Congress in Pictures
View the Album
Do you have questions or suggestions?
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CONTACT US

2014 OFFICIAL SPONSOR

2014 PLATINUM SPONSORS

Orange Business Services

2014 GOLD SPONSORS

Infineon

2014 SILVER SPONSORS

legic
Oberthur Technologies

EDITORIAL PARTNERS

Lobary

INSTITUTIONAL PARTNERS

World Bank

PUBLIC LOCAL PARTNERS

CO-LOCATED WORLD SMART WEEK CONFERENCES:

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